Privacy Policy

Last Updated: January 25, 2025

Ocean Friendly Living Japan ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://oceanfriendly.jp and purchase our products or services.

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for an account on our website
• Make a purchase or place an order
• Subscribe to our newsletter or marketing communications
• Participate in surveys, contests, or promotions
• Contact us through our customer service channels
• Participate in beach cleanup events or environmental initiatives

This personal information may include:

• Full name and contact details (email address, phone number, mailing address)
• Billing and shipping addresses
• Payment information (credit card details, billing address)
• Account credentials (username and password)
• Demographic information (age, gender, preferences)
• Purchase history and product preferences
• Communication preferences and marketing consents

1.2 Automatically Collected Information

When you access our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and geographic location
• Browser type and version
• Operating system
• Referral URLs and pages visited
• Time and date of visits
• Click patterns and navigation paths
• Device identifiers and characteristics

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to enhance your browsing experience and collect data about website usage. These technologies help us:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Personalize content and advertising
• Measure the effectiveness of marketing campaigns
• Improve website functionality and user experience

You can control cookie preferences through your browser settings. However, disabling cookies may affect certain website features and functionality.

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Order Processing and Service Delivery

• Process and fulfill your orders
• Arrange shipping and delivery of products
• Process payments and prevent fraud
• Send order confirmations and shipping notifications
• Handle returns, exchanges, and refunds

2.2 Customer Service and Communication

• Respond to inquiries and provide customer support
• Send important updates about your orders or account
• Notify you about changes to our policies or services
• Provide information about beach cleanup events and conservation initiatives

2.3 Marketing and Promotional Activities

• Send newsletters, promotional materials, and special offers (with your consent)
• Personalize marketing messages based on your preferences
• Conduct surveys and gather feedback
• Inform you about new products, services, and events

2.4 Website Improvement and Analytics

• Analyze website traffic and user behavior patterns
• Improve website functionality, design, and user experience
• Develop new products and services
• Conduct research and statistical analysis

2.5 Legal Compliance and Protection

• Comply with legal obligations and regulations
• Enforce our terms and conditions
• Protect against fraud, unauthorized access, and illegal activities
• Resolve disputes and investigate complaints

3. Information Sharing and Disclosure

We respect your privacy and do not sell your personal information to third parties. We may share your information in the following circumstances:

3.1 Service Providers and Business Partners

We share information with trusted third-party service providers who assist us in operating our business, including:

• Payment processors and financial institutions
• Shipping and logistics companies
• Website hosting and cloud storage providers
• Email marketing and communication platforms
• Analytics and data processing services
• Customer service and support platforms

These service providers are contractually obligated to protect your information and use it only for the purposes specified by us.

3.2 Legal Requirements

We may disclose your information when required by law or in response to:

• Court orders, subpoenas, or legal processes
• Government or regulatory authority requests
• Law enforcement investigations
• Protection of our legal rights and property
• Prevention of fraud or illegal activities

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your information.

3.4 Consent-Based Sharing

We may share your information with other parties when you provide explicit consent for such disclosure.

4. Data Security

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:

• Encryption: We use SSL/TLS encryption for data transmission and secure storage of sensitive information
• Access Controls: Limited employee access to personal information on a need-to-know basis
• Secure Payment Processing: PCI-DSS compliant payment processing systems
• Regular Security Audits: Periodic assessment of security measures and vulnerability testing
• Employee Training: Regular privacy and security training for staff members
• Incident Response: Protocols for detecting, responding to, and recovering from security incidents

Despite our security measures, no system is completely secure. We cannot guarantee absolute security of your information transmitted through the internet.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

• The nature of the information collected
• Legal and regulatory requirements
• Business operational needs
• Legitimate interests in maintaining records

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

6. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

6.1 Access and Portability

• Request access to your personal information
• Obtain a copy of your data in a portable format
• Request information about how your data is processed

6.2 Correction and Update

• Correct inaccurate or incomplete personal information
• Update your account details and preferences

6.3 Deletion and Erasure

• Request deletion of your personal information (subject to legal obligations)
• Close your account and remove associated data

6.4 Restriction and Objection

• Restrict processing of your personal information
• Object to processing for marketing purposes
• Opt-out of automated decision-making and profiling

6.5 Marketing Communications

• Unsubscribe from marketing emails at any time
• Adjust communication preferences in your account settings
• Opt-out of targeted advertising

To exercise these rights, please contact us using the information provided in Section 11 below.

7. Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information promptly.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer information internationally, we implement appropriate safeguards to protect your data, including:

• Standard contractual clauses approved by relevant authorities
• Privacy Shield certification (where applicable)
• Adequacy decisions by regulatory bodies
• Explicit consent for specific transfers

9. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, and services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party services you access through our website.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending email notifications to registered users
• Displaying prominent notices on our website

Your continued use of our website and services after changes become effective constitutes acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us using the information above. We will respond to your inquiry within 30 days.

12. Cookies Policy

Types of Cookies We Use

Essential Cookies: Necessary for website functionality, security, and access to secure areas. These cannot be disabled.

Analytics Cookies: Help us understand how visitors interact with our website through Google Analytics and similar services.

Marketing Cookies: Used to track visitors across websites for advertising purposes, including Facebook Pixel and other remarketing tools.

Preference Cookies: Remember your settings and preferences to enhance your experience.

Managing Cookies

You can control and manage cookies through your browser settings. You can choose to:

• Accept all cookies
• Reject all cookies (may affect website functionality)
• Receive notifications when cookies are set
• Delete cookies after browsing sessions

13. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected and how it is used
• Right to delete personal information held by us
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising privacy rights

14. European Privacy Rights (GDPR)

If you are located in the European Economic Area, you have rights under the General Data Protection Regulation, including:

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restriction of processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent
• Right to lodge a complaint with supervisory authorities

Legal Basis for Processing: We process your personal data based on:

• Your consent
• Performance of a contract
• Legal obligations
• Legitimate interests

15. Consent and Acceptance

By using our website, making purchases, or providing your personal information, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our practices, please do not use our website or services.

Thank you for trusting Ocean Friendly Living Japan with your personal information. We are committed to protecting your privacy while helping you enjoy sustainable beach living and supporting ocean conservation efforts.